Xtraordinary
Brand Design
Brand Identity
Illustration
Packaging
Brand Identity
Illustration
Packaging
Xtraordinaryco is a conceptual cocktail brand inspired by the possible live-action reboot of the Powerpuff Girls. The brand is committed to providing a superhuman experience using only the best ingredients, for those seeking a break from their everyday lives. When I first heard about the reboot, I thought a cocktail brand would be fitting, not only because the characters have aged up, but also because alcohol can be seen as 'superhuman juice.' This personal project showcases logo and can designs, illustrated merchandise, and advertising materials."