Brand Design
Brand Identity
Packaging

For a student project, I was tasked with creating a brand from scratch based on an idea or purpose that I am passionate about. Immediately, I knew I wanted to focus on natural black hair. This passion project included developing a brand strategy and identity with guidelines, such as a logo and color palette, as well as handmade physical touchpoints in the form of mailer boxes and digital touchpoints.

Research

I used my peers as a way to identify potential issues that affect them, such as accessibility to certain products, the frequency of their monthly product purchases, and whether those products actually work for them. By conducting surveys, I was able to accurately identify the problem and determine what I wanted my brand to fix.